Real Estate Marketing Copy Tips & Insights
Welcome to the Carly Writes Blog - your hub for real estate marketing tips, property copywriting insights, and practical advice for agents and agencies.
Here, we share articles on creating powerful property listings, strengthening your brand voice, and connecting with vendors through better marketing. We share copywriting strategies and social media ideas; our real estate marketing tips and copywriting insights are designed to help you win more listings and stand out in the Australian real estate market.
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Catch Up On The Latest Real Estate Marketing Tips & Copywriting Insights Here…

AI vs Human Real Estate Copy
This case study compares AI-generated and professional copywriting for a luxury property listing. See how human-crafted words connect with buyers, sell the lifestyle, and give real estate agencies a competitive edge in today’s market.

Professional Copywriting : The Secret Weapon for Real Estate Marketing
In real estate, strategy starts with your first impression. Professional copywriting turns property features into irresistible buyer benefits, helping you stand out, attract more enquiries, and sell faster.

Why SMSF Investors Are Targeting Queensland
With SMSF property investment surging in Queensland, real estate agents have a new buyer segment to consider. Here’s how to speak to them with strategic marketing.