Why SMSF Investors Are Targeting Queensland
Self-Managed Super Funds (SMSFs) are reshaping Queensland’s property market, and savvy agents are paying attention.
Over the past three years, there’s been a notable shift in where and how Australians are choosing to invest their retirement savings. According to the Australian Taxation Office, SMSF allocations to property surged between 2021 and 2024, with residential investments growing by over 26%, now totalling $55.2 billion. A significant portion of that growth is flowing into Queensland.
Why? Because Queensland offers what SMSF investors want: strong growth potential, attractive rental yields, and a favourable lifestyle backdrop that appeals to a broad tenant demographic.
The Queensland Advantage
SMSF investors are driven by long-term strategy. And Queensland - particularly areas like Brisbane, the Gold Coast, and the Sunshine Coast, offers all the right ingredients:
Affordable Entry Points: Compared to Sydney and Melbourne, Queensland provides excellent value, with properties priced more accessibly for SMSF structures.
Rental Demand: With interstate migration on the rise and vacancy rates tightening, rental properties in key Queensland markets are achieving strong returns, ideal for funds looking to generate passive income.
Growth Outlook: Infrastructure investment is booming. The Cross River Rail, Queens Wharf development, and 2032 Olympic preparations are contributing to renewed confidence in long-term capital growth.
Lifestyle Appeal: Properties in coastal or lifestyle-driven regions not only perform well but are highly attractive to both tenants and retirees looking to eventually occupy the property post-retirement (in line with SMSF regulations).
What This Means for Agents
If you’re not actively marketing your listings with SMSF buyers in mind, you could be missing out on a rapidly growing segment of the market. These buyers are typically guided by accountants or financial advisors, and are looking for:
Investment-grade properties with solid rental yield and low maintenance requirements
Established suburbs or growth corridors with infrastructure and population growth
Quality presentation and clear compliance documentation (e.g. depreciation schedules)
By understanding the SMSF buyer profile, you can position your listings more strategically and speak directly to what matters most to them.
Work With a Copywriter Who Understands the Market
At Carly Writes, we specialise in strategic copywriting for real estate agents across Queensland and beyond, including listings that appeal to niche buyer segments like SMSF investors. If you'd like help articulating the investment potential of your listings to drive stronger enquiry, get in touch HERE.