AI vs Human Real Estate Copy
One lists features.
The other invites a lifestyle.
When it comes to selling real estate, every word matters. In today’s market, it’s tempting for agencies to use AI-generated copy. It’s relatively quick (although with valuable time spent editing and ensuring cohesiveness and accuracy), affordable, and sounds… fine.
But “fine” doesn’t sell million-dollar homes.
In this case study, we compare an actual AI-generated listing with a professionally written version crafted by Carly Writes, and the results of AI vs Human real estate copy speak volumes.
The Property
A luxurious family estate set on three acres with a modern farmhouse design, this home offers high-end inclusions, lifestyle amenities, and a picturesque outdoor entertaining zone. It’s not just a house — it’s a dream lifestyle.
The AI Copy
“Nestled behind secure automatic gates, this exceptional estate offers three acres of prestige living, blending refined craftsmanship with family functionality and an enviable lifestyle.”
“Outdoors, the entertaining continues with a covered alfresco area and built-in pizza oven overlooking the 15m x 5m pool and full-size tennis court — all set against a backdrop of private dam views and manicured grounds.”
The AI version lists features. It’s descriptive, but flat with a checklist rather than a compelling invitation.
The Human Copy
“Captivating in every sense of the word, delivering an incomparable display of modern farmhouse design and sophisticated excellence, this luxurious family home set over two breathtaking levels forms a peerless residential masterpiece.”
“Outside is where this unparalleled lifestyle residence sets the standard in acreage excellence… offering the picture-perfect lifestyle with lush rolling lawns just waiting for laughter, play and creating cherished family memories.”
See the difference?
The human copy sells not just the home, but the dream. It creates an emotional connection and positions the home as something truly extraordinary.
The Takeaway of AI vs Human Real Estate Copy
Good copy sells features. Great copy sells feelings.
When buyers are scrolling through dozens of listings, standing out is everything. Strategic, emotive copy connects the dots between features and lifestyle and it helps buyers picture themselves living in the home, not just walking through it.
Want copy that connects?
Carly Writes crafts listing descriptions that elevate your agency’s brand, drive enquiry, and make your properties stand out.
Side-by-side comparison of AI-generated versus professional copywriting for a luxury acreage property, highlighting how human-written real estate copy evokes emotion, paints a lifestyle, and boosts buyer engagement.
“Carly has been an amazing asset in assisting my real estate business. She takes the upmost care when writing the scripts for my property. Not only selling the house but the area my properties are located. I highly recommend Carly and her services 100%”