REAL ESTATE COPYWRITER
AUSTRALIA’S TRUSTED
‘Stop ’em in their tracks’ real estate copy that sells homes faster, wins more buyers, and proves you’re the agency delivering results.
Real Estate & Property Writers
About Me
Real estate is more than my profession…it is my passion. I have bought and sold multiple properties across Australia, renovated homes and investment properties, and managed successful short-term rentals. This personal experience gives me a deep understanding of how buyers think, what vendors value, and how powerful marketing can influence both.
Before creating Carly Writes, I worked with leading agencies across Melbourne’s most competitive suburbs including Toorak, Armadale and South Yarra. Today, I combine that industry background with my own hands-on property journey to craft copy that resonates with the right buyers and reassures vendors they have chosen the right agent.
Why does property copywriting matter?
Because vendors don’t want an agent who blends in. They want one who proves they market smarter. Every line of copy is a chance to show you invest in detail, value presentation, and position every property or project as unmissable.
And it’s not just agents. Developers, builders, architects, and designers also need copy that brings their projects to life. From off-the-plan apartments to luxury townhouses and boutique coastal builds, strong words build confidence, highlight the vision, and drive enquiry before the first brick is laid.
What we do
Listing descriptions that spark enquiries
Agent profiles that build trust before you’ve even met
Campaign copy that connects across web, print, and social
Project brochures, websites, and launch campaigns for new developments
No AI-padded word filler. No tired clichés. Just sharp, human copy that sounds like you, sells your brand, and wins your next listing or launches your next project.
Why Carly Writes?
At Carly Writes, property copywriting isn’t a side service. From premium real estate to large-scale developments, we deliver targeted copy built for Australia’s property market. Fast turnarounds, polished presentation, and copy that inspires connections, wins listings and makes deals.
Sharp, strategic, and delivered fast, so you can market with confidence, attract vendors, and stand out in every campaign.